The protection, conservation, restoration and maintenance of the ecological, architectural and cultural heritage of Braj will not only ensure the sustenance of rural life but also improve and enhance their standards of living. The Foundation is in the process of creating a Comprehensive Rural Tourism program using the historic significance of Braj villages and sites. The plan would work towards reviving the Braj artisans and their handicrafts in order to provide them additional income; create haats for their sale in Braj area and beyond in places like Delhi, Agra etc.
There are over 1300 villages in entire region of Braj. Out of which 650 villages are associated with various pastimes of Shri Radha Krishna. Approximately 85% sub soil water in Braj is saline. Salinity starts from the upper layer of strata.
Due to the neglect of pasture land in the villages or due to its encroachment for habitation ,there is an acute scarcity of fodder for the livestock. Despite being the land of Gopal adulterated and synthetic milk is being liberally sold in Braj area. Rural youth are unemployed. So the social condition of the villages is bad. Rich heritage is being damaged by the smugglers and land mafia. Forests are deserted and are lying barren. All these villages need total improvement and the condition of the Brajwasis living in them also needs to be improved. Because of their tremendous potential these villages need to be developed as centers of rural tourism.
The Braj Foundation is preparing complete developmental plan for nearly 250 villages of Mathura, Deeg & Kaman regions which will soon be implemented with the help of the Governments of Rajasthan, UP, Haryana & India.
The Braj Foundation organizes village camps to teach natural farming to the local villagers. In these training camps experts come and spend two days with them and inspire them to make their agriculture cost effective and environment friendly.