The cultural and spiritual traditions of Braj - the land of Sri Krishna - have a distinct impact and influence on the psyche of millions of Hindus from all over the country. They not only long to visit this fabled land but also aspire to imbibe the rich traditions of Braj in their day to day lives as well as on special occasions like marriages, birthdays, death anniversaries etc.
Braj is therefore not only a spiritual destination par excellence but serves the multifarious societal needs as well. The music, dance, theatre, arts, crafts and the cuisine of Braj are an equal source of attraction.