Film and TV world has always been fascinated by Krishna’s stories. There are numerous films, TV serials on Braj, but none thought of training the simple Brajwasis in the art to document Braj culture on video format. The Braj Foundation ( in association with the Shreeji Productions ) after training the local rural youth into the art of TV production has produced several films and serials depicting Braj culture and promoting Braj tourism, the same have been telecast on several national TV channels including DD I, Astha, Jagran etc.
The Braj Foundation established modern TV studios in its Barsana, Delhi and Vrindavan offices in 2004 and trained Brajwasi rural youth in the art of TV production to document the heritage and developmental process. This initiative of Vineet Narain faced stiff resistance from the followers of Shri Ramesh Baba of Maan Mandir, Barsana, when he tried to set up modern the TV studio on the Maan Garh hill. These followers accused him of bringing Kaliyug in there ashram. However Narain being the pioneer of TV journalism in India (www.vineetnarain.net) knew the power of this medium of communication. Baba was convinced with his vision and conviction and allowed him to do so. As a result in 2003 he produced a film titled ‘Udho Moi Braj Bisrat Nahi’ which depicts the sorry state of the Kunda, groves, hills and Yamuna in Braj. Then he also produced a film titled ‘Brutal Destruction of heritage hills of Braj’ etc. These were the first ever expose of the real plight of Braj.
These productions helped in spreading Braj Consciousness in the world. They have drawn the attention of millions of people across globe, media and the Government towards Braj region. Simultaneously, hundreds of thousands of pamphlets and news papers (Kalchakra) have been printed and distributed by the Foundation, since 2003 , to generate mass awareness about the destruction of Braj.
Students of mass media from Film & Television Institute of India (Pune), St. Xaviers College, Mumbai and other such premier institutions from India and abroad are now engaged in making films on various aspects of the environment and culture of Braj in association with The Braj Foundation, which hopefully will make the world more sensitive towards Braj.
At the same time, under the general development program of Braj, power point presentations are also shown in villages. This is done so that the Brajwasis become interested in protecting the heritage of Braj and this historic work can take shape as people’s movement.